Leveraging the exclusive opportunity of a Chinese blockbuster advance screening event to promote CIBC’s sponsorship campaign.
Background
Canadian Imperial Bank of Commerce (CIBC) is a Canadian multinational banking and financial services corporation headquartered in Toronto. CIBC’s global money transfer business has benefited the immigrant communities to easily send money back to their home countries.
iTalkBB Media partnered with Cineplex, a well-known movie theater brand, to advance CIBC’s sponsorship campaign to promote the international money transfer service through an advanced screening of a popular Chinese movie to reach the broader Chinese community in Canada.
Exclusive Advance Screening Sponsorship
By leveraging the exclusive opportunity to the Chinese blockbuster content, iTalkBB Media worked in partnership with Cineplex to host an advanced screening of a popular Chinese movie “The Adventures” to help CIBC further engage with iTalk TV Platforms’ audiences.
The campaign centered around the advanced screening event which resulted in a full house of 250 participants who attended. To accomplish this, iTalkBB Media utilized its multiple media channels to promote the event from TV commercials on iTalk TV Platforms to social media, email newsletters, and in-store poster displays. In addition, the promotion scope also included the collaboration with traditional Chinese newspapers such as Singtao Daily, and Metro News.
Specifically, on social media, iTalkBB Media was able to generate a buzz amount of attention with over 5,000 views on iTalkBB Canada’s WeChat official account (ID:iTalkBBCA) which engaged relevant audiences to attend the screening event. iTalkBB Media also launched a survey with over 2,000 samples collected on iTalkBB Canada’s WeChat official account to learn more about the opportunity of converting potential customers to actual leads. As the sponsoring brand, CIBC ultimately received a full dimensional result and insights to develop the Chinese Canadian market.
iTalkBB Media (Canada) Corporation is a leading marketing and advertising source offering unique advertising opportunities to businesses penetrating the Chinese consumer market in Canada. As a member of the iTalk Group of Companies, it has exclusive advertising rights in Canada for placement of advertising on its affiliate companies’ state-of-the-art Set-Top-Box (iTalkBB Chinese TV) and streaming (iTalkBB TV) Chinese language platforms (the “iTalk TV Platforms”).
iTalk TV Platforms are the largest licensed Chinese-language television and streaming services in North America. iTalk TV Platforms are boutique ad-supported video-on-demand (AVOD) platforms with options of free and subscription tiers offering various Chinese streaming content through their Set-Top-Box platform and digital platforms on the web and mobile app versions. By reaching 2.6 million users in North America, the services entertain audiences with a curated collection of movies, TV shows, original content, and in addition to 30+ live streaming channels.
iTalkBB Media Canada provides a wide range of multi-formatted advertising solutions for businesses to make their brands even more visible. Our enhanced ad-viewing experiences allow marketers to explore new-found interactive campaign formats with data-driven processes. To learn more, please don't hesitate to contact our representatives. Contact Us