It's Up To You- COVID Vaccination

Posted by iTalkBB Media on Mar 16, 2022 12:41:16 PM

 


 

Delivering an innovative vaccine education awareness campaign with Ad Council, 3AF, and COVID Collaborative.

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Over 200,000 Chinese families were successfully reached to access the educational vaccine messages through the campaign, which has created opportunities to lift confidence around the COVID-19 vaccines. 

The “It’s Up To You” campaign on iTalkBB generated nearly 900 thousand ad impressions with an average of 93%+ video completion rate and triggered a 1.1% click-through rate. The incredible results have exceeded the industry benchmarks.

 

Background

 

While the COVID-19 pandemic continues to be widespread and new variants are outbreaking, vaccines have the potential to reverse the situation and save thousands of lives. However, according to the Ad Council, “Overall, 40% of the U.S. public have expressed concerns, ranging from ‘skeptical’ to ‘open but uncertain,’ about getting vaccinated.”

It’s Up To You is an innovative public service announcement (PSA) campaign designed to further the effort of spreading fact-based and timely information about the COVID-19 vaccines and encourages audiences to embrace the positive impact of vaccines.

With a culturally specific audience base, iTalkBB Media was honored to partner with the Ad Council, Asian American Advertising Federation (3AF), and COVID Collaborative by providing the culturally relevant, in-language campaign assets to boost COVID-19 vaccine confidence among Chinese American communities.


 

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Multi-Channel Ads Solution 

The campaign aimed to send a crucial message to increase awareness which stated as: “Research shows that vaccines can effectively protect you and your family. It is understandable to have questions about vaccines. Vaccination is your choice. But please don’t doubt the effectiveness of the vaccine.” As the result, this key message has been delivered to more than 200,000 Chinese families across the country through effective TV commercials, slates, and display banner ads on iTalkBB TV services with a remarkable amount of impressions and a significant ad completion rate.

By incorporating the interactive content on iTalkBB TV, the clickable and trackable ads have led the audience to the webpage that was dedicated to Chinese Americans with details on vaccine eligibility, efficacy, safety, and how/where to get vaccinated. The spectacular click-through rate had performed an outstanding conversion result which is above the industry benchmarks.


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“As Delta and other variants emerge, there’s a pressing need to ensure culturally relevant, in-language creative is reaching the right audiences with messaging that will resonate. Together with iTalkBB and other leading Asian media companies who created these PSA, we will help bring critical COVID-19 vaccine information to Asian American communities nationwide.”  - Lisa Sherman, President & CEO of the Ad Council

 

 

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iTalkBB TV is the largest Chinese-language, licensed content provider in North America. As reaching 2 million users, we entertain audiences with a curated collection of movies, TV series, variety shows, original content, and live streaming channels.

We provide a wide range of multi-formatted advertising solutions for businesses to increase their brand awareness and recognition. Our enhanced ad viewing user experience allows marketers to explore new-found interactive campaign formats with a data-centric and result-driven approach. To learn more, please don't hesitate to contact our representatives.   Contact Us 



 

Topics: Case Study, iTalkBB Media U.S.

With a 2 million Chinese-speaking viewer community, iTalkBB TV is dedicated to empower Asian Pride by providing innovative and authentic Chinese-language entertainment experiences in North America.
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