INSIGHTS
 
iTalkBB Media's latest industry trendy insights for you to grow your business.
 
 

Ultimate Lunar New Year Marketing Plan to Target Chinese in North America

Discover the most important holiday for the Chinese community across the globe: Spring Festival

The Spring Festival,...

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The Rise of Multicultural Advertising in North America

The United States and Canada are both nations made up of immigrants, with a wide range of cultures, ethnicities, and...

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Celebrating Diversity in May: AAPI Heritage Month

The term AAPI, short for Asian American and Pacific Islander, is used to encompass all people of Asian, Asian...

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STREAMING CHINESE: iTalkBB Media 2023 Insight Report

Interested in learning more about your Chinese American consumers but have no ideas where to start?

In this...

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The 10 Critical Facts About Chinese Americans We Gathered for Marketers

How well do you know Chinese Americans? Do you still think they are typically good at math, eating rice with...

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C-Drama is Gaining the Global Audiences’ Favor More Than Ever, Here’s Why

You are about to see changes in the dominance of the international entertainment powerhouse.

Many Chinese...

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Chinese People Love Making Money, They Also Love Shopping Strategically

The concept of money is ingrained in Chinese culture that many have a life goal of making a fortune.

Chinese...

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The Traditional Chinese Holidays That You Should Mark on Your Media Plan

Looking to target Chinese Americans but have no clue how and when to start a campaign?

Save this article and...

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With access to a 2.6 million viewer community, iTalkBB Media is a leading source for advertisers to effectively penetrate the Chinese American market in North America.
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