STREAMING CHINESE: iTalkBB Media 2023 Insight Report

Posted by iTalkBB Media on Mar 7, 2023 10:00:00 AM



Interested in learning more about your Chinese American consumers but have no ideas where to start?


In this insight report, we covered a range of key insights based on extensive research and analysis, including the latest insights in the Chinese American community, the rise of in-language content in the market, which has emerged as a major trend in recent years, and etc. More importantly, we provide a comprehensive understanding of the viewing and consumption behavior of iTalk TV platform users.


  • Key insights include: 

    1. Chinese American Overview: Chinese Americans are now the largest Asian group in the U.S., making up a staggering 24% of the Asian American population.

    2. Why brands are investing in OTT Advertising: 72.4% are more likely to purchase products that provide information in their preferred language.

    3. The connection between Chinese American and streaming: 72% of Asian Americans consume in-language news and 68% of them consume in-language entertainment. 

    4. Explore the users of iTalk TV Platforms: 17.7 % of the users have made purchases after seeing the ads.


Want to learn more? Download the full report below or contact us to learn more about iTalkBB Media offerings.


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iTalkBB Media is a leading marketing and advertising source offering unique advertising opportunities to businesses penetrating the Chinese consumer market in North America. As a member of the iTalk Family Companies, it has exclusive advertising rights for placement of advertising on its affiliate companies’ state-of-the-art Set-Top-Box (iTalkBB Chinese TV) and streaming (iTalkBB TV) Chinese language platforms (the “iTalk TV Platforms”).

iTalk TV Platforms are the largest licensed Chinese-language television and streaming services in North America. iTalk TV Platforms are boutique ad-supported video-on-demand (AVOD) platforms with options of free and subscription tiers offering various Chinese streaming content through their Set-Top-Box platform and digital platforms on the web and mobile app versions. By reaching 2 million users, the services entertain audiences with a curated collection of movies, TV shows, original content, and in addition to 30+ live streaming channels.

iTalkBB Media provides a wide range of multi-formatted advertising solutions for businesses to make their brands even more visible. Our enhanced ad-viewing experiences allow marketers to explore new-found interactive campaign formats with data-driven processes. To learn more, please don't hesitate to contact our representatives.  Contact Us 



Topics: iTalkBB Media Insight

With access to a 2.6 million viewer community, iTalkBB Media is a leading source for advertisers to effectively penetrate the Chinese American market in North America.
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