STREAMING CHINESE: iTalkBB Media 2023 Insight Report

Interested in learning more about your Chinese American consumers but have no ideas where to start?

In this insight report, we covered a range of key insights based on extensive research and analysis, including the latest insights in the Chinese American community, the rise of in-language content in the market, which has emerged as a major trend in recent years, and etc. More importantly, we provide a comprehensive understanding of the viewing and consumption behavior of iTalk TV platform users.

• Key insights include: 
  
  1. Chinese American Overview: Chinese Americans are now the largest Asian group in the U.S., making up a staggering 24% of the Asian American population.
  
  2. Why brands are investing in OTT Advertising: 72.4% are more likely to purchase products that provide information in their preferred language.
  
  3. The connection between Chinese American and streaming: 72% of Asian Americans consume in-language news and 68% of them consume in-language entertainment. 
  
  4. Explore the users of iTalk TV Platforms: 17.7 % of the users have made purchases after seeing the ads.

Want to learn more? Download the full report below or contact us to learn more about iTalkBB Media offerings.

iTalkBB Media is a leading marketing and advertising source offering unique advertising opportunities to businesses penetrating the Chinese consumer market in North America. As a member of the iTalk Family Companies, it has exclusive advertising rights for placement of advertising on its affiliate companies’ state-of-the-art Set-Top-Box (iTalkBB Chinese TV) and streaming (iTalkBB TV) Chinese language platforms (the “iTalk TV Platforms”).

iTalk TV Platforms are the largest licensed Chinese-language television and streaming services in North America. iTalk TV Platforms are boutique ad-supported video-on-demand (AVOD) platforms with options of free and subscription tiers offering various Chinese streaming content through their Set-Top-Box platform and digital platforms on the web and mobile app versions. By reaching 2 million users, the services entertain audiences with a curated collection of movies, TV shows, original content, and in addition to 30+ live streaming channels.

iTalkBB Media provides a wide range of multi-formatted advertising solutions for businesses to make their brands even more visible. Our enhanced ad-viewing experiences allow marketers to explore new-found interactive campaign formats with data-driven processes. To learn more, please don't hesitate to contact our representatives.  Contact Us